Insights

Insights

Practical ideas and honest lessons on business development, sales, and doing business across borders.

2 min read
Does Your Business Run Without You? A Five-Minute Test for Founders
Most founders will tell you the business runs fine without them. Then they try to take a proper week off, and the phone keeps ringing. In founder-led companies,
Insight4 min read
5 Business Habits That Don't Translate Across Borders
What works perfectly in one market can quietly cost you in another, and the habits responsible are rarely the ones anyone questions.
Practical3 min read
A Founder's Checklist Before Pitching in a New Market
Most founders prepare the pitch carefully. Far fewer prepare for the market they are walking into.
Insight3 min read
Why Deals Really Fall Apart After a Great Meeting
A meeting goes well, everyone seems aligned, and then the deal quietly stalls. Here is what is usually happening.
Practical3 min read
How to Prepare Your Sales Pipeline Before a Trade Show
The businesses that get real value from conferences prepare their pipeline before the event starts, not after it ends.
Insight3 min read
What Seven Years of Cross-Border B2B Sales Taught Us About Closing Deals
Lessons from closing deals across Europe, the US, and Africa, and what they mean for the businesses we work with.

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