About
Built on Deals Closed, Not Just Advice Given
AUDU Consulting is a business development and consulting practice working across France, Nigeria, the United Kingdom, and the United States.
The Gap We Kept Seeing
Across years of business development work, one pattern kept repeating. Talented people and capable businesses were losing opportunities they should have won.
Not because the product was weak. Not because the expertise was lacking. But because something underneath was missing: a pitch that did not land the way it was meant to, a follow up that came at the wrong moment, a negotiation where cultural signals were misread, or a business structure that was never built to support the sales it was generating.
These gaps rarely announce themselves. They do not appear in a report. They appear as a deal that quietly did not close, an opportunity that went to someone else, or growth that stalled without an obvious reason.
AUDU Consulting was founded to find those gaps and close them.
Founder
Mary Audu, Founder
Mary Audu founded AUDU Consulting after ten years of professional experience spanning business development, sales, and executive support.
More than seven of those years have been spent in B2B sales, closing deals across European, US, and African markets. That experience is the foundation of how the practice works today. Every recommendation comes from someone who has carried the responsibility of closing business, not only advising on it.
Before moving into business development, she worked as an executive assistant and administrative assistant, supporting senior decision makers directly. That period shaped a perspective most consultants do not have: an understanding of how decisions actually get made inside an organisation, how information reaches leadership, and how professionals are perceived by the people evaluating them.
She holds an MSc in International Business from Montpellier Business School and is certified in intercultural management through GapsMoov, training focused on how business is conducted differently across regions, from negotiation style to decision making to how agreement is signalled.
Her professional network spans France, Nigeria, the United Kingdom, and the United States, and her work moves regularly between these markets.
- 10 years of professional experience
- 7+ years of B2B sales across Europe, the US, and Africa
- MSc International Business, Montpellier Business School
- Certified in intercultural management, GapsMoov
- Executive and administrative support background
- Active across France, Nigeria, the UK, and the US
How We Think About This Work
Communication is a commercial capability, not a soft skill.
How clearly a business explains its value determines what it earns, who it attracts, and what it can charge.
Structure turns good work into consistent revenue.
Strong expertise without a pipeline, a contract, or accurate targeting will always underperform its potential.
Markets are not interchangeable.
What closes a deal in one country can quietly end it in another, and assuming otherwise is one of the most expensive mistakes in international business.
Advice is only useful if someone can act on it.
We work through the actual pitch, the actual outreach, and the actual meeting, not around them.
What Working With Us Looks Like
Engagements begin with a conversation, not a proposal. We need to understand where a business is actually losing opportunities before recommending anything, and that is rarely where a client initially assumes it is.
From there, work is structured around a specific gap and a specific outcome. Some engagements are a single intensive session before a critical meeting or negotiation. Others run over several months, rebuilding a pipeline or supporting an expansion into a new market.
Clients work directly with the founder throughout. There is no handoff to a junior team, and no separation between the person who assesses the problem and the person who helps solve it.
Markets We Operate In
- France
- Nigeria
- United Kingdom
- United States
We work with clients across France, Nigeria, the United Kingdom, and the United States, and take on engagements in other markets depending on the project.
Consultations and coaching are delivered remotely by video call, with in person sessions available on request in France.
Let's Talk About Where Your Business Is Losing Deals
Book a free consultation call. We will discuss your situation, your market, and where the real gap is, before anything is proposed.
Book a Free Consultation